Short-Form Copy Portfolio

I’ve Written for These Companies + Brands

Writing Portfolio

Beauty Samples

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Copywriting Samples

Email

Kohl’s email – This email, written in the voice of a store manager, increased same-day in-store sales!
shopDisney – This simple email was very effective and helped the bags sell out.
shopDisney – Baby & home focused-email
shopDisney – Marvel email geared toward collectors
shopDisney – Promoted a Pixar-themed sale
shopDisney – I wrote for the Cruella movie email before it hit theaters

Digital / Web / SMS

shopDisney – Creative homepage copy
shopDisney – Creative homepage copy
Fitbit – I wrote family-focused headlines and descriptions for this Fitbit spotlight on the Kohl’s website.
VirtualPostMail Landing Page – I increased the length of a reading session for a software company.
Walmart – Mother’s Day SMS push notifications written for a copy test that the hiring manager liked.

Social Media Ad Copy

Kohl’s Instagram Story Ad – I worked with designers remotely to add headlines and product descriptions.
Ulta.com -This was part of a writing test that the hiring manager loved.
Kohl’s Instagram carousel ad – I used an upselling technique for the 35+ crowd interested in Avengers.
Kohl’s – Pinterest – I worked with designers to add personality traits to perfumes and used SEO for consumers under 35.
Kohl’s Pinterest – I created urgency around holiday shopping while sparking gift ideas with our biggest toy brands.
Kohl’s Facebook Pay Per Lead Ad – I wrote creative copy to capture the comfort of a new product from a global brand.

Product Copy

O de Rose – I created a product description ad for a high-end med spa in the Orange County, California.
Hot Topic – This funny beauty product description is for everyday eyeliner advertised to a teenage demographic.
shopDisney – I created a new voice for high-end items to appeal to millennials.
(They liked this $650 necklace!)
shopDisney – I researched & wrote copy for Black Panther items before the $1.3 billion-grossing film was released.
Hot Topic – I used a mix of humor and research for this makeup palette that became a weekly Top 5 Bestseller.
Hot Topic – I used a fun, situational description to highlight the functionality of character-branded items.

OOH

Kohl’s – Our tagline was used in the new Milwaukee Bucks stadium, which attracted audiences for the NBA finals.

Looking for More Samples?

Contact me to ask if I’ve done work you’re looking for.