Lisa Schulz, Copywriter
Books I’ve Written
(click to read)
O de Rose
– I created a product description ad for a high-end med spa in the Orange County, California.
– This funny beauty product description is for everyday eyeliner advertised to a teenage demographic.
– I created a new voice for high-end items to appeal to millennials.
(They liked this $650 necklace!)
– I researched & wrote copy for Black Panther items before the $1.3 billion-grossing film was released.
– I used a mix of humor and research for this makeup palette that became a weekly Top 5 Bestseller.
– I used a fun, situational description to highlight the functionality of character-branded items.
social media ad copy
– I worked with designers to add personality traits to perfumes and used SEO for consumers under 35.
– I added an emotional caption to promote views and shopping for the Easter holiday.
Instagram carousel ad
– I used an upselling technique for the 35+ crowd interested in Avengers.
Instagram Story Ad
– I worked with designers remotely to add headlines and product descriptions.
– I created urgency around holiday shopping while sparking gift ideas with our biggest toy brands.
Facebook Pay Per Lead Ad
– I wrote creative copy to capture the comfort of a new product from a global brand.
digital / email
– Our tagline was used in the new Milwaukee Bucks stadium, which attracted audiences for the NBA finals.
– I wrote family-focused headlines and descriptions for this Fitbit spotlight on the Kohl’s website.
– This email, written in the voice of a store manager, increased same-day in-store sales!
Content Writing samples
Moolay Media Agency for client
O de Rose
– A sample web page for services offered by the high-end med spa located in Orange County, CA.
Moolay Media Agency for client BuyAnyCBD
– An article educating readers on CBD for pets on Shopify.
Moolay Media Agency for client Gratitude Lodge
– An addiction recovery listicle optimized for SEO centered around holiday advice.
– A fashion and travel blog post written on Shopify to promote resort wear.
– A fashion blog post on Shopify for Cochella goers and bohemian lifestyle lovers.
Proactive Health Labs
– A doctor-reviewed article that gives an alternative to yoga.
Like what you’ve read?
Let’s talk about what I can do for you.
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You guessed it! I designed this site, too.
Wisconsin, USA (I work remotely!)